My Site Traffic
This semester, I was required to use Google Analytics to track the traffic and activity on my site. Throughout the semester I have become more aware and understanding of the different metrics that Google Analytics provides. So far, there have been a total of 148 visitors to my site with a total of 232 visits. 65.22% of these visits were new visitors, and 35.78% were returning visitors. There has been a total of 1,600 page views with an average of 6.90 pages/visit, visitors on average spend six minutes and 4 second and there is a bounce rate of .86%. Google Analytics also shows information on how people arrived at my site. Up to this point, 42.57% of the visits came from the results of search traffic, 33.62% from direct traffic and 23.71% from referral Traffic.
Google Webmaster Tools provided me with detailed reports about my pages visibility on Google. I believe this tool is very useful for marketers because it provides a lot of information regarding a particular site and the way it can be improved. Google Webmaster Tools analyzes your website based on clicks, pages, search, keywords, page load times and presents the data in a very clear way, giving you the opportunity to check the areas you would like to change and improve base on the data collected.
Overall Learning Experience
I loved the class, very hands-on and in my opinion every single thing we learned is a big takeaway. Taking MKTG 470 with Professor Theresa B. Clarke has been a great experience. This class has giving me a new set of skills such as Website design, WordPress ,Google AdWords, Google Analytics, Webmaster Tools, SEO and PPC use. Besides blogging, I enjoyed learning about the different widgets and plugins available that helped me improve my site. Running the Ad campaign was one of my favorite things. I learned so much about Google AdWords, now I understand the importance of having good quality keywords and the management of the budget.
I plan to keep using my website and updated it once the course is over. Having the general knowledge of website design and how to operate the different tools that sites such as Google offers is a great reference for any future job interview. I have gained a clear understanding of how important internet marketing is and I plan to utilize the skills that I learned in my professional career.